Top 10 E-commerce Platforms to Power Your Store in 2025

Any small or big business looking to maximize its online sales in 2025 should invest in digitally best eCommerce platform, as it gives a head start to the global retail sector. We have the best examples of eBay and Alibaba transforming online sales and shaping consumer buying behaviors. Building an online store not only offers digital visibility but also lists your products, takes orders online, and handles shipping and payments – all in one go. Are you wondering how much global reach it can deliver? It unlocks boundless opportunities for customer acquisition, as over 2.7 billion people prefer to shop online in 2025, which accounts for 33% of the world’s population.

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Whether you are B2B or B2C, all you need is the right digital eCommerce platform with the top features and plugins to boost sales and provide customer satisfaction. Here is a guide blog on the top 10 digital Commerce platforms you can choose from, to design your brand, build a website or online store, and showcase product list categories within a few seconds.

What is a Digital commerce platform and its uses?

Digital Commerce platforms are online marketplaces where products and services are sold through online transactions using the Internet. These sites help customers navigate each product by tapping into listed categories to provide self-service interactive experiences. eCommerce platforms are developed by assessing customer touchpoints; based on that data, product catalogs and category pages are added to design the whole site.

Online consumers are in search of simple ways to purchase online, and brands are competing to reach customers for sales through online marketplaces, including brand websites and apps, social media, and others. This gradually accelerates the trend of digital and mobile commerce to tap into the trending customer acquisition opportunities.

Here are the following ways eCommerce platforms are used:

For product selling through featured images and descriptions
Mapping customer buying behavior to boost sales
Customer services: Online store development, support, and integration
Promotion and marketing strategies like discounts and offers
Offering flexible pricing with payment gateways
New customer acquisition
Order fulfillment and supply chain management
Data and KPI analytics

Top features not to miss when selecting an e-commerce platform

Most digital eCommerce platforms provide end-to-end software solutions that manage your sales, accounting, billing, and inventory. While selecting the right platform to build your online store, you should look for features and plugins that are less complex and compatible with your business ideas and online selling expectations. Let’s discuss a few must-have features for eCommerce platforms:

User Interface
Creating your website is itself a challenging task, so you should rely on an eCommerce platform that offers easy navigation and features. It will help users with no prior knowledge of HTML or WordPress to build their online store from scratch, adding product pages, blogs, and direct features for optimized content.
Product Catalogs
Your product section leaves a first impression on customers visiting your website, so any platform that provides a range of template options should be considered. Apart from being visually appealing, your product section should be easy to navigate when switching to different category pages.
Order Management
eCommerce platforms should have an Order Management System (OMS) that tracks real-time updates on stock and supports multiple sales channels. It automates order fulfillment, ships orders faster, and builds a centralized system for returns and exchanges. Businesses can integrate OMS with third-party vendors to handle local delivery and in-store pickup. For instance, Shopify OMS allows this for carriers like DHL, UPS, and USPS.
Payments
Any customer visiting an online store expects simple and secure payment processing. So, an eCommerce platform should connect with reliable payment gateways and support multiple payment methods (such as debit, credit, or digital wallets). Interestingly, some businesses prefer to add BNPL or installment-like options to attract more customers for their products. So, flexible payment processing should be a feature not to overlook in an eCommerce platform.
Security and Support
If you sell a product online, customers might check in to buy during unusual hours. What if a software outage happens or the servers are down? Having live 24/7 customer support services will address their queries and improve customer retention. Put your trust in an enterprise digital commerce platform offering support and security with password protection, SSL certification, and data backups.

Best 10 Digital e-Commerce Platforms

The digital commerce platform market is filled with options that are distinct from each other depending on budget, features, usability, support, and analytics. Are you also confused about choosing the best? Here, we have listed 10 digital eCommerce platforms:

1. SAP Commerce Cloud

With built-in integration of SAP CX solutions and SAP S/4HANA, SAP Commerce Cloud is a unified solution designed to deliver extensive functionality. It features extensive capabilities designed for various business models, including B2C, B2B, and C2C commerce. Using this platform, you can manage orders with intelligent sourcing and fulfillment, as well as design product content with multilingual and multicurrency catalogs. It has an additional AI toolkit for commerce for product discovery and search based on customer behaviour. AI-specific features drive more conversions with personalisation, merchandising, and real-time recommendations.

Key Features:

Integration with SAP Ecosystem
Cloud-Native Infrastructure
Omnichannel Commerce Solution
B2B and B2C compatibilties

Centralised Product Content Management
Order Management System
Self-Service Tools for B2B Buyers
AI and ML Enhancements

2. Intershop

It is developed to meet the complex needs of B2C and B2B companies. Intershop is an enterprise-grade solution providing scalable and secure commerce solutions. It helps manage the entire commerce ecosystem in one place, allowing for a flexible architecture that enables more customisation and third-party integrations. Intershop helps to grow your business with product catalog management, order processing, customer engagement tools, and analytics. Whether you are setting up your online store or scaling multiple markets, Intershop provides the best, most reliable tools and software.

Key Features:

Multi-Channel Support
Headless and API-first Architecture
B2B and B2C Commerce
Personalisation and Customer Segmentation

Multi-Channel Support
Headless and API-first Architecture
B2B and B2C Commerce
Personalisation and Customer Segmentation

3. Commercetools

Commercetools is one of the recognised eCommerce platforms with innovative architecture that makes integration with other systems. It features modular architecture, multichannel sales, personalisation support, and third-party system. This Commerce platform utilises headless architecture, compatible with open-source solutions like React and Angular, and supports API documentation and native GraphQL. With an experienced tech team and consultants, it has completed over 500+ projects.

Key Features:

MACH Architecture
Commerce Stack (Cart, Order, Search, and Promotions)
300+ APIs to integrate for payment, orders, promotions, and products
B2B and B2B flexibility

Customised data models
GraphQL Support
Multi-vendor marketplaces
Merchant Centre

4. Salesforce Commerce Cloud

It has a deep integration with the Salesforce ecosystem, linking it to the CRM and Salesforce ecosystem. This eCommerce platform supports headless commerce architecture to design a site for your business compatible with D2C, B2B, and B2C models. It helps online retailers to push for marketing, shopping experience, merchandising, order fulfilment, customer service and others. This commerce platform features custom themes, shopping carts, product catalogs, multiple delivery options, and customised branding.

Key Features:

Einstein AI (AI-powered Personalisation)
Omnichannel Experience
Integrated Order Management
Site Management and Page Designer Tools

Multi-Seller Marketplace and Commerce Support
Salesforce CRM and Marketing Cloud
Mobile-First and Responsive Design

5. Adobe Commerce

Adobe Commerce is a licensed, premium, subscription-based platform built on Magento 2. This platform is compatible with both B2C and B2B models, offering increased scalability, advanced features, and support for e-commerce. Managing multiple business functionalities on a single cloud-native platform enables the delivery of a personalized and highly responsive storefront experience. Adobe Commerce helps scale your storefront for multiple sites, markets, and brands.

Key Features:

Best Digital Storefront Experiences
Personalised search results
Optimised Category pages
Enterprise Catalog Management
APIs, UI Extensibility, and Webhooks

Automated Security Updates
Flexible Payments
Quotations and pricing terms for B2B sales
Self-Service Account Management

6. Emporix

This eCommerce platform stands out as a headless commerce solution featuring its microservice architecture and API-first design. Any company seeking an advance enterprise-level eCommerce platform can invest in Emporix, resolving complex use cases. It is one of the preferred choices for small business owners and startups that require basic features for B2B and B2C functionality. This platform helps distributors, wholesalers, manufacturers, or retailers to coordinate, scale, automate demand, less downtime, and achieve predictable costs.

Key Features:

Headless CMS and Storefront support
API-first Integration and Cloud-Native
Composable Commerce Architecture
Digital Commerce Orchestration
B2C and B2B Support

Marketplace With Multi-Vendor
Data-driven commerce
Customisable Capabilties and extensions
Compliance and Security

7. Shopify

Shopify has been the top choice for developers, with an excellent 20-year record in setting up an eCommerce store for over 10,00,000 businesses. Most experts recommend the platform due to its all-in-one solution. Shopify provides tools to set up a website, manage inventory, process payments, and ship. From backend to frontend, it facilitates easy drag-and-drop elements to set up an SEO-friendly eCommerce store with no delays.

Key Features:

Website Builder with no code
More than 100 free and premium themes
Supporting over 50+ languages
200+ Pre-designed templates
Store management: customer profiles, email templates

SEO compatibility
Social Media Integration
Analytics and Dropshipping
AI-powered features

8. BigCommerce

Regardless of your business size, BigCommerce is one of the top open SaaS eCommerce platforms. It helps businesses build, scale, and manage stores with advanced features, plugins, and customised functionalities. Some popular sites, including SoloStove, Burrow, MitoQ, and Skullcandy, are made using BigCommerce. This platform supports B2B and B2C companies in managing omnichannel and commerce-as-a-service functionalities with open SDKs, APIs, and data for customizations.

Key Features:

Unlimited product listing and storage
Product video demos
Product swatches
Customer group and segmentation
Abandoned cart saver

Single-page checkout
Rating and Reviews
B2B editions
Abandoned cart management

9. WooCommerce

This is your go-to choice for businesses to set up an online store, offering better flexibility and customised features. Using WooCommerce, you can even convert your existing WordPress site into an eCommerce store. There are multiple custom-built-in features, including inventory management, product categories, payment processing, and shipping. Based on business types and sizes, WooCommerce offers 100+ extensions to upgrade your store content optimisation, shipping and delivery status, order fulfilment, marketing, and support services.

Key Features:

WordPress Plugins to manage the website from a single dashboard
Unlimited product listings
Flexible payments with PayPal, Stripe, and WooCommerce Payments
Advance Shipping
Customised themes and designs

Built-in SEO frameworks
Customer Demographics
Sales Analytics and reporting
WooCommerce Subscription and Bookings

10. OpenCart

This eCommerce platform is designed for small businesses and helps brands develop homepages and product pages with customization capabilities. It is one of the easy-to-use website builders that helps set up multiple storefronts. Using unified dashboards, it can track product sales, sales orders, sales analytics, and widgets. You will find over 13,000 modules and themes to customise your online store with easy installation for OpenCart.

Key Features:

Easy Setup and Hosting
Responsive Design for User Experience
Unlimited Product Categories
Mobile Optimisation
Multi-store functionalities

Customised features and add-on extensions
Conversion Optimisation and branding
Multi-currency and different language support
Payment gateways

Ready to launch your online store? Select the right platform

Missing the opportunity to set up an online eCommerce store in 2025 is like losing a whole market segment. Every small and big business should invest in setting up their online eCommerce site to jump start sales without any offline hassle. Depending on the product types, features, business goals, target audience, and other factors, you should select the ideal enterprise commerce platform from the list. So that you can create your scalable, feature-rich, and personalized eCommerce site in no time!

Trust in GoWide for your digital commerce journey to unlock your brand’s full potential across different channels. Partnering with GoWide helps to improve customer experience, offering more scalability and flexibility with budget-specific models.

Our curated list of top digital commerce platforms to select your ideal one that will create your scalable, feature-rich, and personalized eCommerce site in no time!

Top 10 E-commerce Platforms to Power Your Store in 2025

What is a Digital commerce platform and its uses?

Top features not to miss when selecting an e-commerce platform

Best 10 Digital e-Commerce Platforms

1. SAP Commerce Cloud

2. Intershop

3. Commercetools

4. Salesforce Commerce Cloud

5. Adobe Commerce

6. Emporix

7. Shopify

8. BigCommerce

9. WooCommerce

10. OpenCart

Ready to launch your online store? Select the right platform

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