SAP Commerce Integrated with Customer Data Cloud

Introduction

The technical name of SAP is “Systems, Applications & Products in Data Processing”. This refers to the integration platform that does allow smooth amalgamation of the on-premise and cloud-based applications.

SAP does connect and join every part of the business on one single digital platform. Some of its important modules include human resources, finances, sales, etc. This does bring and increases the productivity of the business.

It helps the enterprise to gain profits and leads to customer satisfaction. In general, most of the industry uses SAP commerce for its daily operations.

In general, it’s an enterprise resource planning software that does contain multiple fully integrated modules. The main target is to smoothly handle the business management and help resolve business-related issues.

Interestingly more than 400000 businesses all around the globe prefer using SAP. Hence, SAP has turned out to be the best enterprise application for effective and efficient management. It does help in resource planning, customer relationship management, and even financial management.

Unlike the common perception, SAP doesn’t require any knowledge of coding to run it. Basic knowledge of SAP system administration is necessary.

SAP Customer Data Cloud Integration

With customer data cloud in SAP, we mean providing digital customer identity and access management tools. This helps companies in the collection, and aggregate plus proper management of customer data across multiple touchpoints and applications.

Even the pleather spreader on social media could also be collected for further unifying data. Below is a list of four SAP customer Data clouds; –

• SAP customer identity and access management (CIAM)
• SAP enterprise and consent management (ECPM)
• SAP Customer identity and access management (CIAM) for B2B
• SAP Customer Data Platform

With this integration, the organization is enabled to achieve customized registration and authentic login options. Below are the prominent features of the SAP customer data cloud integration; –

• Registration: – this enables the customer identity and gives access to management. Organizations receive critical information in quite a secure manner making it a fruitful customer experience.
• Profile management: – this means cloud-hosted databases referring to user data retrieved from different sources. These sources could be social or traditional registration, site activity, multiple domains, or even mobile apps.
• Data privacy management: – it means securing the sensitive and personal data of the customers. This does remediate the privacy breaches effortlessly. SAP uses tools like segregation of duties, access control, cryptography, user management, data locking, multiple authorization roles, data locking, multiple authorization roles, and user authentication.
• Private key authentication support for global sites: – this refers to approving the authentication of a user’s password using other means instead of a real password. These options include asymmetric cryptography algorithms with public and private keys. At times they are often referred to as the secret key too.

Know More: SAP Commerce Cloud Integration with E-Commerce Architecture

The Architecture of the SAP Customer Data Cloud Integration

The architecture does involve multiple extensions. They do complement the SAP customer data cloud integration and enable quick implementation of custom data validation and restrictions. Eventually, it increases profile enrichment too.

Below is the name of extensions that constitute the architecture of the SAP: –

• Gigyaloginaddon Extension: – it has the responsibility to modify the actual storefront which helps in the register, logging, or editing of the customer profile. It provides session management capabilities too.
• Gigyafacades Extensions: – it contains simplified interfaces for processing login and registration. Plus, profile updates and synchronization of data are being done.
• Gigyaservices extensions: – this does work on the data model changes and DAOs. Eventually provides integration with the SAP customer data cloud.
• Gigyabackoffice Extension: – provides the Backoffice screens thereby configuration for SAP customer data cloud integration.
• Gigyab2bloginaddon Extension: – this contains extended interfaces that create B2B customers and make associations of customers with the organizations. Moreover, it attracts customer authorizations.

Implementation

When implemented it provides capabilities to enable customized registration and login options. Eventually, it manages the user profile and provides consent of consent. Here, the registration as a service (RaaS) provides the capabilities fa or customer identity and access management.

So, when SAP commerce happens with SAP customer data cloud provides the capability of registration as a service. It does allow profile updates and consent management from SAP Commerce.

How to Integrate Customer Data Cloud and SAP Commerce Cloud?

An organization can excel only if it understands the customer’s thinking and preferences. The introduction of the collection of customer data in commerce enriches the customer’s shopping experience and satisfies them.

But this is not easy to do hence SAP customer data cloud comes to the rescue. Therefore, it’s advisable to integrate them both for maximum benefit. We must focus on these below objectives in detail for the successful integration of both: –

• Setting up data fields that segment the users according to different shopping patterns. Next is to use the Dataflow job for the target customers set as a successful marketing technique.

Introducing the SAP customer data cloud 9 (CDC) to the SAP CDC Dataflow job. This means knowing the interest areas of the customers. Hence, take the decisions accordingly.

The integration of SAP customer data cloud and SAP commerce cloud can be done in multiple ways. They are as follows: –

• Customer onboarding (self-registration or invite): – the customers can make infinite purchases without any preliminary approval or simply known as self-registration.
• Organization registration 9 (B2B): – this can be done through self-registration or offline registration.
• Data Migration: – Organization needs to develop the data migration program units. Further, you need to execute and validate manual data migration. for this you could require the data source, unique identifier, and data mapping. Plus, it also needs password hashing validation and data transfer for successful integration.

Read more – SAP Commerce integration with SAP CRM

Conclusion

The overall result of the SAP commerce integration with customer data cloud makes business in the form of Omni channel business. Hence, it enriches the customer experiences and unifies the processes. Inclusion to this the business makes benefits while the SAP keeps an eagle eye on the software info structure.