SAP Commerce Cloud 2211 Q1, Q2, and Q3 Release Highlights

Composable Commerce

In today’s fast paced world, ecommerce businesses cannot achieve the desired excellence and provide an intuitive and gratifying customer experience with the age-old monolith architecture. Its rigidity and underlying software complexities prevent professionals from scaling the storefront and the backend functionalities, thereby rendering the overall business inefficient in terms of meeting the customer expectations. However, with SAP Commerce Cloud 2211, it is now possible to leverage a modular architecture for increasing the commerce capabilities and expanding the domain functionalities with ease.

• Composable commerce from SAP will help businesses to orchestrate modern and custom ecommerce strategies while scale their existing action plans.
• Thanks to the decoupled architecture and modular microservices, developers can create bespoke features for the ecommerce platform, ensuring better services and digital capabilities.
• It will be easier to create industry-specific solutions tailored to meet individual consumer demands and achieve the business goals and objectives.
• Thanks to the end-to-end integration capabilities of the composable commerce architecture, businesses can create a unified platform to provide a rich customer experience across all touchpoints.

SAP S/4HANA Integration

Being the fourth generation of business ERP suite databases, S/4 HANA is quite different from the regular databases most ecommerce businesses use in the sense that it doesn’t store any data on the disk. Instead, it stores, fetches, and operates on business data directly to and from the memory, thereby reducing space complexities. Since Commerce Cloud 2211 can now be integrated with this innovative platform, B2B businesses will have an upper hand in this hypercompetitive market ecosystem. Following are some of the benefits they can enjoy.

• The simplified data structure and Universal Journal will help businesses leverage powerful and reporting features of making data-driven decisions.
• If multiple ecommerce storefronts are involved, the ERPs handling each one of them can be seamlessly integrated for unified operations and management.
• Also, business operations can be streamlined further with S/4HANA integration so that the overall efficiency and productivity improve with time.
• Order processing and management will also become easier, thanks to the real-time data validation and feedback loops from SAP S/4HANA.
• The self-service return feature of this module will help businesses to handle customers swiftly while reducing the load on the Customer Service teams simultaneously.

Composable Storefront

In Q1, one of the major release highlights of SAP CC 2211 is the composable storefront. It features a modular architecture where the backend and frontend layers are completely decoupled from one another, along with the inclusion of service layer APIs for communication. It will not only help businesses provide a rich and enhanced customer experience but also handle store operations swiftly.

• The composable storefront will help businesses view current and future statuses of their stocks while controlling order management processes swiftly.
• They can also configure different payment modes for the consumers, especially in the B2B ecosystem.
• Also, the composable storefront comes with Assisted Service Module and Online Ticket Creation that will help businesses gain a 360-degree view of their customers and their past interactions with the brands.

SAP Order Management

With the innovative SAP order management module, businesses will be able to leverage a unified buying and order fulfillment platform and generate a rich customer experience across all touchpoints. From offering real-time inventory data visibility to seamlessly integrating logistics, billing, and finance modules, the module comes with a myriad of advanced features. For instance, businesses can easily orchestrate their sales funnels, gain comprehensive views of individual customer orders, and optimize inventory availability via machine learning algorithms. Thanks to the built-in Sales Transfer and Audit features, businesses can spot errors instantaneously and provide AI-based product recommendations to their customers.

SAP Emarsys Integration

Another highlight from the Q1 release is the integration of SAP Emarsys Customer Engagement module with Commerce Cloud 2211. It allows businesses to synchronize their customers from multiple storefronts across all touchpoints while keeping them updated with new products and exciting offers. Furthermore, it also ensures businesses can create a customized and tailored product discovery and buying journey for their customers, thereby improving the conversion ratio and increasing customer loyalty.

Intelligent Selling Services

One of the most interesting features of Commerce Cloud 2211 that businesses will be able to leverage is the ISS or the Intelligent Selling Services module. It is an AI-based platform that tracks and evaluates first-party data to generate accurate product recommendations. In other words, businesses will be able to identify the correct products to be positioned for a specific targeted audience across all the touchpoints. Apart from this, it also enables a rich and intuitive product discovery phase for businesses to position their new products and allow customers to have a wonderful buying journey.

Blue/Green Deployment

SAP Commerce Cloud 2211 has enabled blue/green deployment feature where businesses will be able to test the new features and code builds (the green part of the deployment schedule) alongside the existing functionalities (the blue part of the deployment) directly in the production environment. Not only will it help save time and efforts but also ensure the code builds and data patches can be directly deployed and tested in the production. Apart from this, it will also reduce server downtime and application outage, thereby enhancing user experience and driving higher ROIs.