There is no denial of the fact that the digital market has advanced a lot in recent years. What started as a simple platform based on the internet has now become a virtual land that can be used for almost anything, from watching movies to running an ecommerce store across the world. The growth of the market is the result of several technological innovations. One such technology that has helped the digital market to shape itself in the way it is now is artificial intelligence(AI).
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Although it may sound, artificial intelligence has a crucial role in digital marketing. Unfortunately, few people know the cordial relationship between the digital market and AI. As a result, they cannot make the best out of this disruptive technology or understand the true potential of the digital market. Keeping this in mind, we have illustrated some ways you can use artificial intelligence in the concept of digital marketing.
What is Artificial Intelligence?
Before we learn the applications of artificial intelligence in the digital market, it is better to understand the technology. First, this will clarify several doubts you may have after reading the coming sections of the article.
So, artificial intelligence is nothing but a practice where a set of protocols are used to train software or machine to perform just like the human brain. You give a set of inputs to the software or the machine, which will evaluate the input in the way a human brain does. As a result, the output results will be the most accurate and precise. With the help of artificial intelligence, it has become possible for businesses to obliterate human errors, automate mundane and complex business operations, and ensure that several notches can take up the user experience.
How Can Artificial Intelligence be Used in Digital Marketing?
The most important part of this discussion is artificial intelligence, a versatile technology with which one can easily excel in digital marketing and make the best out of this platform. So, without any further ado, let’s look at the real-time application of artificial intelligence in digital marketing.
1.Predictive chatbots
Often you will see a virtual human assistant or robot popping up on the screen while visiting a website. These robots are based on artificial intelligence and are capable of making predictive analyses and conversations with customers.
These bots learn from past interactions with new customers and their replies. Based on their evaluation, they improvise future communication to ensure the visitors can have the best experience with the business on the digital market. Integrating the chatbot with the website has helped many businesses automate the customer service department and yield maximum results out of the strategies.
2.Customer retention
Customer retention is one of the biggest concerns of most online businesses nowadays. As the market has become hyper-competitive, retaining customers for a long period is difficult. Plus, their expectations and mindsets change dynamically, and it has become almost challenging for businesses to keep up with the pace. This is where artificial intelligence comes into play.
It can help businesses understand their customers’ wants and improve services or products accordingly. Besides, artificial intelligence also helps bring innovation and creativity, thereby spiking customer interest and curiosity. Considering the long-term results, they can retain their customers and give them the best experience every time.
3.Customer relationship management
Several customer relationship management platforms are based on artificial intelligence. As discussed earlier, artificial intelligence is a process where software or machine can learn about past experiences from the input data sets and improvise the present and the future accordingly.
Suppose you extract datasets from customer reviews and feedback and use it as input for the analytical model based on artificial intelligence. In that case, you will know exactly what your customers think of your product or service.
Since the results will be accurate and precise, you can make the most complex decision without having second thoughts. This way, maintaining a cordial and cooperative relationship with the customers becomes much easier for businesses.
4.Automation in business processes
Artificial intelligence can also help automate several business processes, especially the mundane ones, and increase overall performance and efficiency within a short time span. Handling repetitive tasks is quite challenging for businesses, like entering user details in the database, making profiles on social media channels, etc.
Therefore, they can easily automate these tasks with the help of artificial intelligence. As a result, they can also eradicate the chances of human errors that might have slowed down productivity and performance.
5.Marketing assistance
One of the major areas where artificial intelligence can be implemented in digital marketing concepts is marketing assistance. A program based on AI can study the datasets extracted from various marketing channels associated with the business and evaluate them to find the information required by the business.
Based on the results from the analytical model, businesses can take appropriate marketing decisions, improvise the marketing funnels, and even scale the strategies to meet the current market demands. Besides, the AI-based assistance will show suggestions based on the market trends, helping businesses to align their services and products accordingly and satisfy their users.
6.Personalized and tailored content delivery
With the implementation of artificial intelligence protocols, it will be possible for businesses to deliver personalized and tailored content to users. For instance, if you integrate the AI model with social media channels, you can understand the current expectations of your followers. Based on that, you can improve the posts for the future without the mistakes you did in the past.
Similarly, you can integrate artificial intelligence with e-mail marketing channels to ensure the content can be tailored to the target audience. This will make a spot-on impact and influence the audience to take immediate action, like purchasing a product or availing of any service your business offers.
7.Image and speech recognition
One of the best ways artificial intelligence has changed or revolutionized the digital market is by incorporating image and speech recognition. For example, Google lens can easily scan any picture and show the results on the Internet that are relevant to that image.
Similarly, instead of simply typing the text, you can switch on the voice recorder that will convert your voice to text and help you search files on the search engine quickly without wasting time. These two technologies have helped businesses rank higher in search engine results and get the required exposure and visibility.
8.Targeted advertisements
Like you can deliver tailored content to the targeted audience, you can also take references from the past and evaluate the results to understand how you can improvise your advertisements and campaigns.
This way, you can convince more people to join your cause or select your business from the many options they have in hand. Targeted advertisements are way more effective in generating the expected results when compared to regular ads, regardless of whether you want to drive organic or paid website traffic.
9.Predictive and accurate analysis
Artificial intelligence can make any software predictive and accurate. After extracting data from different channels of your business, you can put those at the input of an AI-based analytical model to get the most accurate and precise results. This will help you make changes in your business according to the expected outcomes and predict any future events or changes through forecasting.
Conclusion
Artificial intelligence has revolutionized how we use the Internet in the past years. Not only has it met software capable of evaluating the inputs based on human intelligence and producing the most accurate results, but it has also ensured faster and quicker responses from the audience. All you need to do is incorporate artificial intelligence in as many areas as possible so that your online business on the digital market can rank higher and receive the expected exposure or visibility.
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