Social media marketing has transformed the customer journey in the current digital era, impacting how consumers discover, engage with, and purchase products. Through influencer marketing, targeted advertising, and real-time brand interactions, platforms such as Instagram, Facebook, TikTok, and Twitter enable firms to immediately reach billions of consumers and shape their online purchase behaviour with digital engagement. In this blog, we will delve into the significant impact of social media on consumer decision-making and how building brand awareness influences the final purchase.
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