Statistics and market data on e-Commerce, Gaming, and Gambling app categories


Today, smartphones have become mainstream consumer devices. With a high coverage of the internet connectivity, they serve us as multitools, using different apps to offer tons of opportunities, including entertainment, ability to perform business and educational activities, communication with friends, and a lot more. By 2020, mobile apps are forecast to generate around $189 billion in revenues via app stores and in-app advertising.

Worldwide mobile app revenues in 2015, 2016 and 2020 (in billion U.S. dollars)

Sourse -

According to the statistical data, there were 2.2 million available apps in the Google Play store and two billion apps available in the Apple’s App Store as of June 2016. Let’s look closer at some details about the most famous app categories, such as e-commerce, gaming, and gambling.


Mobile commerce has now become the norm of making purchases. There are a great number of attractive new-generation e-Commerce apps available to mobile users today. They connect buyers and sellers in new ways, offering a highly visual product presentation and time-saving features. Beyond all doubt, a question of convenience is the driving force behind the growth of this market.

Market KPI comparison by region

Sourse -

According to the research, the USA had the biggest digital payment market with 29% of the market share (that is $645 billion) in 2016. About 94% of transaction value came mainly from e-Commerce purchases and online travel bookings. As per Statista outlook, the global share of this market will increase tenfold by 2021. The user base will triple, and the average annual growth rate is predicted to be at the level of 62%. That means that the revenue could rise from $25 billion in 2016 to nearly $275 billion in 2021.


However, the most popular and practically unreachable category for other types of mobile apps is the gaming category. More than 24% of all mobile apps, available in stores, belongs to this section, meaning that mobile gaming is thriving, thus prompting app developers to focus on creating new games.

For instance, in Apple's App Store mobile gaming apps accounted for 20% of active apps in 2016. That is twice as much as the second most popular category, business apps.

Sourse -

According to the experts, the USA witnessed 180.4 million consumers played mobile games in 2016, representing 56% of the population and a whopping 70% of all mobile phone users.

Mobile gaming app revenue worldwide in 2015, 2016 and 2020 (in billion U.S. dollars)

Sourse -


Despite the fact that in 2015 the year-on-year global growth in gambling sector slightly decreased due to a predicted decline in Macau’s casino gross gaming yield (GGY), it quickly climbed to 4.1 percent in 2016 and would reach US$500 billion by 2019, according to the GBGC report.

Today, the gambling sector is hitting new highs in terms of global gambling revenues. The global gambling revenue for 2016 passed $450 billion, and it is predicted to rise beyond $465 billion in 2017.

Sourse -

Market research analysts predict that the global gambling market will grow steadily and post an impressive CAGR of approximately 8% by 2020. One of the primary drivers of market growth will become the relaxation of government regulations pertaining to betting and gambling.

It must be noted that the global gambling market faces the intense competition, rapid advances in technology, and frequent changes in consumer preferences. All these factors present a significant risk to vendors.


No matter what category you choose to develop your app for, ratings continue to be the top item of the mobile users value. They are tremendously important and are considered to be the first hurdle to get your foot in the door of the global app market and to incite installs of your app. But how to reach the top, if your product does not have many installs? To reach success and achieve revenues, you need an incentive traffic. It will boost the download number of your app in the shortest possible time period.

This is possible with GOWIDE. We offer an individual approach to every customer. Just contact us, and we will provide you the best campaign to get to the top in all app stores and promote the number of your app installs.

Google +
We write about marketing, new traffic and other

While we work with pretty much all app categories

Give it a try. It only takes a click to unsubscribe.