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Introducing the new CPI model or how to attract more real users to your mobile app

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It may take a few months to come up with an idea and draw out a design for your new mobile application. The next step is the development and, finally, the launch. However, the work isn’t done just yet. Everything you’ve created so far is only a starting point on the long way of integrating your app into the daily life of your target audience.

You’re now entering the next challenging stage of introducing your product to your target customers, and convincing potential users to download it. What’s more, the mobile advertising industry is evolving faster compared to any other related field. For that reason, one needs to revise and adjust his strategy, as well as upgrade the marketing tools to make it possible to survive in the cutthroat competition. The CPI model is not an exception.

The Classical CPI modeI

CPI (Cost-Per-Install) is an advertising model that involves allocation and circulation of digital ads across a variety of online media with the intention of stimulating app installs. CPI campaigns are arranged on either fixed or bid rate agreement, where app owners have to pay for the total amount of installations received after the campaign is over.

Considering the fact that the CPI is still a recognized working marketing accessory, it does, however, present certain flaws. The most significant one is that app owners have to pay, literally, a fortune for thousands of inactive users. Besides, one has very limited control over the incoming traffic without any possibility to make a precise evaluation of the quality of traffic that your ads had been exposed to. This is the modern day CPI dilemma.

To be able to withstand the competitive environment, it is essential to acquire an intelligent and efficient approach to advertising. Instead of focusing your efforts on obtaining a large number of installs, it’s better to think one step ahead and look at user activity after the download.

The new technique

The balance between Cost-Per-Install (CPI) and Cost-Per-Action (CPA) can be achieved with a slight adjustment in the traditional CPI model. This advanced model is, without a doubt, the latest considerable change that is quickly gaining momentum. The improved CPI now allows advertisers to focus on post-install in-app activity. As a result, marketing strategy has become more straightforward and ROI index has increased significantly making the business more cost-effective.

The key advantages brought by the improved CPI model:

- Only dowanloads made by real active users are paid for;
- Absence of fraud due to bots being unable to perform in-app actions;
- Advertisers can track in-app activity, events and users’ reaction to the product;
- No need for controlling the industry with varied CPI rates and numerous restrictions;
- Developers can evaluate and control the incoming traffic.

GOWIDE applies CPI-optimized methods

Among other market leaders, GOWIDE has successfully introduced the improved CPI strategy to its marketing technique. Our company is ready to provide the innovative service to our new and lifelong partners. If you are ready to give your mobile marketing a new life, contact us right away.

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