How to add emotions to your mobile app design


Today when everybody has a smartphone, people are far too difficult to impress. There are millions of mobile applications and games. Users choose any of the digital inventions, easily download and uninstall them.

How to stay afloat in a highly competitive mobile world? Even exclusive app ideas cannot guarantee the success of the digital project. Maybe, consumers need something more than an interesting idea.

Why Emotional Intelligence is so important for a mobile app

There are different app categories: apps for business, healthcare, education, entertainment, driving assistance. Each of them performs a certain function. All marketers agree that better to focus on the users quality, their loyalty to the brand rather than numbers of app installs.

Based on this understanding, app developers and advertisers should work more on the customer engagement. Why do people choose their application among other products? What makes it appealing, standing from the crowd? These are very important questions for startup owners.

So that’s where a psychological approach comes in. It’s undeniable that emotions influence our judgment and decision-making. That’s why we need to take into account the user’s perception and feelings when designing a mobile application.

Below you’ll find some ideas on how to improve UX design adding positive emotions.

Emotional UX design

The simplest way of presenting joy and the perfect mood is implementing various emoticons, interactive elements in a mobile application. Thus, some app developers use cartoon smiley faces that appear on a smartphone screen during a chat. Such messaging apps are more likely to draw a positive response from users. They provide better interaction, create more personal level of communication.

Emoticons work well with all types of apps. They would also be appropriate for educational apps. Such elements capture the users’ attention and motivate them to study the material.

However, emotional intelligence within an application is not only the usage of emoticons. There are other components of such technique:

  • face detection;
  • smartphone sensors to analyze physiological parameters;
  • personalization;
  • implementation of AI (Artificial Intelligence) with chatbots, voice recognition, etc.

Digital tech provides developers with an opportunity to create apps that can recognize a user without entering a password. Some inventions have Animoji feature. That is an ability to copy your facial expression, create animated characters that look like you.

Sensors in smartwatches and other modern devices detect physiological parameters, such as blood pressure, skin temperature, pulse. Our bodies react to different emotions in different ways. Smart devices collect this information. A thorough marketing analysis of these data can provide more engaging user experience with a positive response from customers.

Emotional Intelligence approach to mobile app creation helps developers to learn the user’s needs, expectations. When studying the customer’s behavior and habits app owners get more chances to find really valuable offers for the targeted audience.

The rapid development of new technologies makes our interaction with the apps more natural. Conversational interface, voice assistants make it unnecessary to enter requests. Voice recognition significantly improves the mobile app industry.

To Sum it Up

Many marketing specialists agree that future of app advertising is in the implementation of Emotional Intelligence elements. Digital technologies are always evolving and we should accept these changes to provide smarter, more interesting products.

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