Hot Topic: Apple strikes partnership with IBM over iOS business apps


Hello world, have you heard the big news? This week, Apple has announced a powerhouse partnership with IBM. Both companies, who in the past have battled over the future of computers, have become one in order to build enterprise apps designed exclusively for iPhones and iPads.

In a recent report by Biz-News, the highly dominant team has teamed up with the goal of transforming enterprise mobility through a new class of business apps - which will take IBM’s immense data and analytics capability to your iPhone and iPad.

According to Apple, with both team’s powerful success and incredible reputation, the collaboration hopes to redefine how work will be done, address key industry mobility challenges and spark major mobile business change. The company will do this all based on four core capabilities:

    • A new class of more than 100 industry-specific enterprise solutions including native apps, developed exclusively from the ground up, for iPhone and iPad;
    • Unique IBM cloud services optimized for iOS, including device management, security, analytics and mobile integration;
    • New AppleCare® service and support offering tailored to the needs of the enterprise;


  • New packaged offerings from IBM for device activation, supply and management.

Today, Apple is one of the most valuable brands in the world. Think that is impressive? The CEO, Tim Cook, showed pride in a statement that iOS devices are already used by more than 98% of the Fortune 500 and over 92% of the Global 500 - that is the majority of powerful people on this planet!

Lets not forget to mention a major part of IBM’s half of the agreement. IBM has consented to the fact that they will sell iPhones and iPads with the industry-specific solutions to business clients worldwide - basically, iOS for all!

Both companies want to use the unique capabilities of iPads and iPhones and put them into the hands of business professionals around the world. They want to combine with a company’s knowledge, data, analytics and workflow. Most importantly, they want to deliver the essential elements of enterprise mobile solutions.

Both companies combined as one have mentioned the retail, healthcare, banking, travel, transportation, telecom and insurance industries as areas to target with apps this fall, according to a recent report by Forbes.

Thought the future of Apple was here already? Nope - it has just arrived!

~Abby Cin, PR Writer

We write about marketing, new traffic and other

While we work with pretty much all app categories

Give it a try. It only takes a click to unsubscribe.