Global Mobile Advertising Revenue Doubles


In a recent report, The U.S. IAB Mobile Marketing Center of Excellence, IAB Europe, and IHS Technology announced their global figures for mobile advertising revenue. The revenue increased from $10.1 billion in 2012 to $19.3 billion in 2013 - that is a 92% increase!

This insane number comes from all over the world, which includes a whole lot of mobile devices including tablets, gaming devices and anything that is mobile and connects to the Internet.

Many marketers knew this number would increase, but it is safe to say that no one expected the number to jump this high. What better way to save money and reach your target market easier than with mobile ads - they have very quickly become the key way of going about doing this. Various companies have seen the positive impact of using mobile ads as their dominant source of advertising.

What does this mean for all of your mobile device owners out there? You can definitely prepare yourself to see more advertisements popping up left and right. Advertisers will soon be doing whatever they can to get ahead in this marketing world. They want to see the numbers continue to increase at much larger percentages.

According to a Digital Journal article published this week, the number will continue to increase over the next couple of years. They are so sure of this because an increase as large as this one bluntly proves that the world is becoming entirely “mobile” and that means there is more capital to be gained. The more people are buying handheld devices, more money will be made.

In terms of global mobile advertising revenue based on region in 2013, growth was huge throughout major regions. Regions including:

  • Latin America – 215%
  • North America – 122%
  • Europe – 90%
  • Asia-Pacific – 69%
  • Middle-East and Africa – 45%

To check out a complete overview of all regions and numbers, view the report here.

~Abby Cin PR Writer

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